NEW YORK, N.Y. –Working in Support of Education (w!se) is one of a select group of nonprofit domestic violence organizations across the country competing for $700,000 in grant money as a part of The Allstate Foundation’s Purple Purse Challenge, which kicked off today. The Challenge, an annual competition hosted on CrowdRise, is a public fundraising and awareness campaign that coincides with October’s Domestic Violence Awareness Month.

This is the 4th time w!se has competed in the Challenge, which has raised nearly $5.5 million for domestic violence programs since 2014.

“We are thrilled to be part of the national Purple Purse Challenge for the fourth straight year,” said Phyllis Frankfort Perillo, Founder and CEO of w!se. “Helping survivors of domestic violence lead a life of financial independence is critical to their family’s future success and we look forward to raising money to support our MoneyWISE program for domestic violence survivors.”

In its seventh year, the Purple Purse Challenge provides an opportunity for organizations that support domestic violence survivors to increase their donor base and push for vital funds. One hundred percent of proceeds go toward nonprofits that provide life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.

In order to count toward an organization’s total, donations must be received by Oct. 31 at 2 p.m. ET. Along with $115,000 in weekly bonus challenges, the organization in each division that raises the most money will receive a $100,000 grant; second place will receive $50,000; third place will win $35,000; fourth place earns $20,000; fifth place will get $15,000; sixth place will get $10,000 and seventh place will get $5,000.

The Purple Purse Challenge is part of The Allstate Foundation’s Purple Purse program, which aims to help end domestic violence and financial abuse through financial empowerment. In its 13th year, Allstate Foundation Purple Purse has propelled more than 1 million victims on the path to safety and security, and has invested more than $55 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.

To help w!se win this year’s Allstate Foundation Purple Purse Challenge, please click here.

About the Allstate Foundation

Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit

About w!se

Working In Support of Education (w!se), a national educational not-for-profit, improves the lives of young people through programs that develop financial literacy and readiness for college and careers.



Leave a Reply

Your email address will not be published.