New York, NY — Working in Support of Education (w!se) is one of a select group of nonprofit domestic violence organizations across the country competing for $650,000 in grant money as a part of The Allstate Foundation’s Purple Purse Challenge, which kicked off today. The Challenge, an annual competition hosted on CrowdRise, is a public fundraising and awareness campaign that coincides with October’s Domestic Violence Awareness Month.

This is the 3rd time w!se has competed in the Challenge, which last year raised nearly $3.1 million for 161 domestic violence organizations throughout the United States.

“We are thrilled to be part of the national Purple Purse Challenge for the third straight year,” said Phyllis Frankfort Perillo, Founder and CEO of w!se. “Helping survivors of domestic violence lead a life of financial independence is critical to their family’s future success and we look forward to raising money to support our MoneyWISE program for domestic violence survivors.”

In its sixth year, the Purple Purse Challenge provides an opportunity for organizations that support domestic violence survivors to increase their donor base and push for vital funds. One hundred percent of proceeds go toward nonprofits that provide life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.

Beginning this year, the Challenge will level the playing field by dividing partner organizations into two divisions based on organizational budget size – giving everyone a great shot at the $325,000 in grants awarded by The Allstate Foundation.

In order to count toward an organization’s total, donations must be received by Oct. 25 at 2 p.m. ET. Along with $115,000 in weekly bonus challenges, the organization in each division that raises the most money will receive a $100,000 grant; second place will receive $50,000; third place will win $25,000; fourth place earns $20,000; and fifth place will get $15,000.

The Purple Purse Challenge is part of The Allstate Foundation’s Purple Purse program, which aims to help end domestic violence and financial abuse through financial empowerment. In its 12th year, Allstate Foundation Purple Purse has propelled more than 800,000 victims on the path to safety and security, and has invested more than $50 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.

To help w!se win this year’s Allstate Foundation Purple Purse Challenge, please visit:
www.crowdrise.com/WorkingInSupportOfEducation-PurplePurse2016/fundraiser/workinginsupportofed


ABOUT THE ALLSTATE FOUNDATION

Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit www.AllstateFoundation.org.

About w!se

Working In Support of Education (w!se) is a New York based educational 501(c)3 nonprofit dedicated to improving lives nationwide through programs in 43 states that develop financial literacy and readiness for college and the workplace. w!se serves low-to-moderate-income communities nationally. Media Contact: Steven Appel at 212-421-2700sappel@wise-ny.org

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