The price tag on a college education continues to rise. This is nothing new, and families planning to send their children to college need to start saving as early as possible. When starting to sock money away, you will have a number of options that will work better in the long run than your average savings or even investment account. For example, you can choose to open a 529 college savings plan, assuming you live in a state that sponsors such a plan. 529 accounts allow you to invest your money tax free and use it to pay for college directly without ever incurring taxes. That means all the money you put away goes directly to your child’s education. For more college savings options, click here.