According to a recent survey, 88% of American investors say that market performance is the most important factor in their investing. That means, not surprisingly, that earning higher returns and making more money is the #1 reason they choose to invest.
However, the same survey also signals a continuation of a trend among a number of investors – socially-responsible investing. Although most people still say they would invest in a company whose values did not align with theirs if it gave them the best chance of making money, that number is getting smaller.
For investors looking to both make money and invest in companies that are making a positive difference in the world, there are options. Click here to learn more about them.